Visual identity 2026

header


Arte Fiera’s new visual identity is built around an essential and evocative image: a horizon, an ascending sign, a sunrise. With a look that is simultaneously figurative and abstract, the identity employs simple shapes and vivid colors to evoke a welcoming, relaxed, kind mindscape. Graphics that put aside decorum and create atmosphere.
In this new visual scenario, the circle – the official logo of Arte Fiera’s identity – is transformed into a mobile sign that rises from an ideal line and becomes a symbol of opening, commencement, possibility. A gesture that is buoyant and full of meaning, minimal in shape but highly narrative.

script


Arte Fiera’s new visual identity is conceived by Al mare. Studio.