Visual identity 2025

This year, the logo – always the icon of Arte Fiera’s visual identity – leaves the page, takes off and flies through the air, becoming a three-dimensional solid.
We see it float against coloured backgrounds, a lively palette that winks at pop, immediately emphasising our determination to explore new territories and fully represent the multifaceted, intriguing world of Italian art.




There will again be hand-written scripts to accompany communications with personal, informal messages, making the experience even more engaging and dynamic.