Arte Fiera 2020’s graphic design returned to the new design created for the 2019 edition: a lattice on which a circle (the event’s iconic symbol) stands out or is incorporated.
Once again, we develop a map, the sum and layering of multiple elements, emphasising the Fair’s solid links to the city and its relationship with the region. But this year the layers have thickened: colour floods the city lattice like paint flung on canvas.
Likewise, the colours has followed the decision made in 2019. In addition to the two colours accompanying Arte Fiera’s traditional red, a third is added to make four: one for each section identified by the Artistic Director. The palette has become more independent: aquamarine, lilac and ochre are set off against red but don’t replace it – on the contrary, they accentuate its essential value.