The graphic design for Arte Fiera 2021 was created in a period that coincided with the lockdown and, consciously or not, was influenced by it: the study was instinctively guided toward the evocation of possible new spaces, either physical or virtual.
The urban grid with planimetric view for the 2019 and 2020 editions has evolved into a more expressive and immersive dimension. The viewpoint has changed completely: now the viewer stands before the representation of a scenario to be filled, made one’s own, inhabited.
A few elements provide continuity with the previous editions: the colour range, whose tones (including the ever-present red, Arte Fiera’s signature colour) are assigned to sections of the fair; the multiple variations of the subject; the bi-chromatic matchings of each variation. Essentials that visually support the fair’s current identity.