Arte Fiera 2020’s graphic design returns to the new design created for the 2019 edition: a lattice on which a circle (the event’s iconic symbol) stands out or is incorporated.
Once again, we develop a map, the sum and layering of multiple elements, emphasising the Fair’s solid links to the city and its relationship with the region. But this year the layers thicken: colour floods the city lattice like paint flung on canvas.
Likewise, the colours follow the decision made in 2019. In addition to the two colours accompanying Arte Fiera’s traditional red, a third is added to make four: one for each section identified by the Artistic Director. The palette has become more independent: aquamarine, lilac and ochre are set off against red but don’t replace it – on the contrary, they accentuate its essential value.