MERCANTI A VENEZIA.

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MERCANTI A VENEZIA.
La Biennale e il suo Ufficio Vendite
Clarissa Ricci
Italian
Armando Editore
2026

Since its inception, the Venice Biennale has been a magnet for intellectuals, artists, gallery owners and speculators.
However embarrassing and scandalous it may be, the market plays a crucial role in the growth and positioning of contemporary institutions, both yesterday and today. The history of the Biennale's relationship with the market is, in this sense, exemplary. Through the history of the Biennale's Sales Office and its relationship with the market, the volume highlights a complex and often opaque relationship that has allowed the Venetian institution to successfully establish itself on the international exhibition scene, becoming one of the most prestigious exhibitions in the world.